by Administrator
20. February 2010 18:17
There are growing fears among mobile phone operators that Google will change the game, following its entry into the mobile phone market. It recently released its Nexus One which is doing well and its Android operating system is now used on a wide range of mobile devices.
Google's chief excutive Eric Schimdt this week tried to assure the mobile industry that their entry into the industry was designed to make telecommunication companies more money, instead of turning them into "dumb pipes". Many anxious operators took the news dubiously and its not hard to see why.
Since its launch in 2008, the Android operating system has gone from strength to strength and now 60,000 handsets with the operating system are shipped everyday.
Google told competitors at the Mobile World Congress that the firm have no intention of building a rival infrastructure to compete. Instead the firm will use WiFi as it becomes increasingly available. Google will then allow users to choose operators to be used in conjunction with the phone e.g. when WiFi is not available. The question is, will people want to pay for internet access when they can get it for free?!
While the firm try to assure operators they're not a threat, they have announced plans to introduce a "mobile first" principle, with all key projects and applications to be designed specifically for use on mobile devices. The mobile phone is "fundamental to everything you do and it's the extension of everything we are", said Schmidt.
So should mobile operators really fear Google? Of course they should! As mobile devices turn more and more complicated, the web is the only platform who holds the answer. And who is the probably the world's biggest internet expert? Google! While mobile operators inevitably know more about mobile devices, Google knows more about the internet which is inevitably going to be the biggest draw to smartphones in the future.
Mobile workers are going to need the best technology available to them and, with the right research and investment, there's a good chance Google could be the main company to offer that.
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