by Administrator
20. April 2010 17:48
Tesco Mobile is attempting to boost its market share by offering customers an attractive 12 month plan for the iPhone.
Last week the supermarket announced they would be offering a 3G handset for £100 with a 12 month contract at £35 a month. They're also offering a 16GB 3GS handset for £200 and a 32GB 3GS model for £275. All deals work out at £35 a month, including unlimited texts, data, WiFi and 750 minutes.
The news is just the latest announcement from a string of operators which mean it's now more affordable than ever to own an iPhone. When Apple originally launched the iPhone in 2007, prices started at around £269 upfront along with a £35 monthly fee. iPhone users also had to sign up to a contract that was at least 18 months long.
"Tesco Mobile's iPhone tariffs have been very popular," said Tesco's Lance Batchelor. "We've now made them even better with a lower upfront cost for an iPhone and a new 12-month contract."
Sole rights to sell the device were originally granted to O2 but Apple later relaxed the rules to allow Orange, Vodafone and Tesco to get a piece of the action. The low prices are believed to be the result of the imminent release of the 4th generation iPhone, which could be in the shops as soon as July.
The 4th generation model is expected to have better functions such as multi-tasking which are bound to attract mobile consumers who use the device to work productively on the move.
Since its release 3 years ago, hundreds of thousands of users have been drawn to the handset - 8 million devices were sold in the last quarter alone. Both consumers and mobile workers now regard the iPhone as their most important device thanks to its great features and useful applications.
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